Justin Bieber tweeted to his fans the news that he is now the new face of Adidas. Specifically, the Neo label, where in 2013 he will appear in promotional ads for the new sneaker line under the brand. Part of the promotion includes a contest for fans. You see, J. Biebs has been rocking a swaggie pair of gold Neo label shoes on tour, and they’ve been hidden online. Fans can get the clues to find them and bring ‘em to Justin in person.
Check out the promo video with details below!